Crucially, you need to make sure that you've entered into a maintenance agreement with your website designer. This should include things such as product updates, search engine monitoring, article distribution, ezine publishing and building your reciprocal links directory. Some of these things you may be able to do yourself - just make sure that they are done. At an absolute minimum, you or one of your staff should check all your order and booking forms at least once a week. In all you need to budget to have an average 1 - 1.5 hours a week invested into your website.