It's got all the bells and whistles. There are scripts to handle everything. When a new user arrives on your main page they are greeted with a brilliantly animated funny story, or a slide show of your local area, product and service. The images are so wonderful that they take the whole page to view - better yet, when you look at them they dissolve slowly to reveal your compelling text underneath.

There is however one problem, perhaps two…

Many people who come to view your website won't have a high speed Internet connection like you do - those animations and slide shows will do nothing more than irritate them while they wait. Also, with the ever growing variety of web browsers, you need to understand that while you may be able to view the whole presentation, many of your visitors will not (unless they install new software). This is one of the fastest ways to cripple your web business